PERSIL HIJACKS THE SUPER BOWL

When our Persil ProClean clients decided to make their Super Bowl debut by repurposing an existing spot, we looked for a way to support it with creative worthy of the big game. With one week and a shoestring budget we created over 100 videos tailored to every conceivable play, commercial and half-time routine. So no matter what happened during the game, our guy, The Professional, responded with a witty reply. As a result, our real-time Twitter banter turned into 33 million social impressions and an 89% increase in net sentiment.

Project Roles
Art Director, Designer
Company
TBWA\CHIAT\DAY
Skills
Art Direction, Celebrity, Conceptual, Content, Digital, Humor, Social
Media
Social Media Content
Project Industries
Advertising, Packaged Goods
PERSIL HIJACKS THE SUPER BOWL
PERSIL HIJACKS THE SUPER BOWL
PERSIL HIJACKS THE SUPER BOWL
PERSIL HIJACKS THE SUPER BOWL