PERSIL HIJACKS THE SUPER BOWL

When our Persil ProClean clients decided to make their Super Bowl debut by repurposing an existing spot, we looked for a way to support it with creative worthy of the big game. With one week and a shoestring budget we created over 100 videos tailored to every conceivable play, commercial and half-time routine. So no matter what happened during the game, our guy, The Professional, responded with a witty reply. As a result, our real-time Twitter banter turned into 33 million social impressions and an 89% increase in net sentiment.