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Runincarnation

In 2015, ultramarathoner, Scott Jurek, set a world record running the Appalachian Trail. Brooks decided to take the shoes Scott wore during his run and recycled them to create 2,189 pairs of new shoes – a pair for each mile Scott ran.

Project Roles
Art Director
Company
Brooks Running
Skills
Art Direction
Media
Advertising, Apparel, Branded Content, Case Study Videos, Shoe Designs
Project Industries
Advertising, Sports
Runincarnation
Runincarnation
Runincarnation
Runincarnation