Include Autism | Brand Evolution
Inclusion and Differentiation
The Include Autism rebranding was part of an agency giveback program and helped the organization gain awareness and recognition in the community they interact with on a daily basis.
This unique identity intentionally forces a closer look as it, literally, includes the kids (small letters) in the community (caps). The design adds color, diversity and fun, yet maintains legibility and recognition.
This unique identity is very ownable, not only for the brand but also for the kids and all people in the community. The kids wear these T-shirts daily when they are out and about, so we turned the logo into a call to action.
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- Project Roles
- Art Director, Copywriter, Creative Director
- Mth Degree
- Art Direction, Content, Copywriting, Creative Direction, Management of Teams 1-10, Strategy
- Apparel, Brand Guidelines, Branded Content, Logos, Social Media Content, Websites
- Project Industries
- Health/Pharma, Non-Profit