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Razer Electronics | Product Launch

Target new audiences With the release of their Blade Stealth Ultrabook, Razer won over 18 awards at CES—kicking in the door to the mainstream market. To leverage the momentum we created a disruptive, integrated product launch campaign that activates the Razer brand to a new market, while not alienating their core gaming audience. We positioned the Razer Blade Stealth as the superior and true alternative to typical laptops­—for nonconformists’ hearts and minds. The inbound marketing (and branding) campaign included social, email, banners, events, site takeovers and YouTube—all driving to their dedicated microsite. _________ Legal note: ©1997-2016. All work shown in this portfolio was created at the respective firms and is therefore protected as their intellectual property. No part of this document may be copied, published, reproduced, distributed, or transmitted in any form or by any means. However, you definitely can ask me nicely about it.

Project Roles
Art Director, Copywriter, Creative Director, Creative Technologist, UX/IA Designer
Mth Degree
Art Direction, Copywriting, Creative Direction, Integrated, Management of Teams 1-10, Strategy, User Behavior Research
Branded Content, Commercials - Broadcast, E-commerce Platforms, Manifestos, Photography, Retail Designs, Websites
Project Industries
Gaming, Lifestyle, Retail, Technology
Razer Electronics  |  Product Launch
Razer Electronics  |  Product Launch
Razer Electronics  |  Product Launch
Razer Electronics  |  Product Launch