Razer Electronics | Product Launch
Target new audiences
With the release of their Blade Stealth Ultrabook, Razer won over 18 awards at CES—kicking in the door to the mainstream market. To leverage the momentum we created a disruptive, integrated product launch campaign that activates the Razer brand to a new market, while not alienating their core gaming audience.
We positioned the Razer Blade Stealth as the superior and true alternative to typical laptops—for nonconformists’ hearts and minds.
The inbound marketing (and branding) campaign included social, email, banners, events, site takeovers and YouTube—all driving to their dedicated microsite.
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- Project Roles
- Art Director, Copywriter, Creative Director, Creative Technologist, UX/IA Designer
- Mth Degree
- Art Direction, Copywriting, Creative Direction, Integrated, Management of Teams 1-10, Strategy, User Behavior Research
- Branded Content, Commercials - Broadcast, E-commerce Platforms, Manifestos, Photography, Retail Designs, Websites
- Project Industries
- Gaming, Lifestyle, Retail, Technology