GroupMe Flo Finda

GroupMe (a group messaging app owned by Skype) came to POD for their first branding campaign. The brief was for a series of banners. We had another idea.

The idea: Playing off the competitive spirit of March Madness, we created a college scavenger hunt between 10 schools in the US. To play, students had to download GroupMe and add their school's contact to receive clues to specific locations on their campuses. Solving clues earned them prizes and points. The school with the most points earned a free Flo Rida concert for their school. It got weird.