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Beats By Dre

Beats By Dre was in the process of launching their new "Got No Strings" campaign, a dual purpose message that not only spoke to a new suite of wireless products coming out but also an attitude of freedom and independence that Beats could own. They already had a fancy anthem spot with a huge, star studded roster and a very recognizable famous Disney song to go with it (Got No Strings from Pinnochio). But they needed a bit of help fleshing the rest of the story out and that's what we did.

Project Roles
Creative Director, Art Director, Copywriter
Company
Anomaly
Skills
Creative Direction, Art Direction, Copywriting
Media
Brand Films, Commercials - Video, Social Media Content
Project Industries
Advertising, Technology
Beats By Dre
Beats By Dre