Beats By Dre was in the process of launching their new "Got No Strings" campaign, a dual purpose message that not only spoke to a new suite of wireless products coming out but also an attitude of freedom and independence that Beats could own. They already had a fancy anthem spot with a huge, star studded roster and a very recognizable famous Disney song to go with it (Got No Strings from Pinnochio). But they needed a bit of help fleshing the rest of the story out and that's what we did.
Creative Director, Art Director, Copywriter
Creative Direction, Art Direction, Copywriting
Brand Films, Commercials - Video, Social Media Content