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Seattle Opera Rebrand

We rebranded The Seattle Opera. The Seattle Opera's attendance numbers were in a multi-year decline. Their aging audience was literally dying. We realized that young blood was needed to fill seats. Our solution was a dramatic reimagining of the Seattle Opera brand. Gone were the dusty old graphics, dull stage photos, and boring performer profiles. The new look and voice embodies the vibrant energy, blunt language, and confident attitude of a new generation of opera fans.

Project Roles
Copywriter, Creative Director
Company
Creature
Skills
Copywriting
Media
Brand Films, Brand Guidelines, Posters
Project Industries
Entertainment
Seattle Opera Rebrand