Adidas - Show Your Colors

This campaigns aims to increase brand awareness around the Olympics by using colors of different flags in the recognizable 3 stripe design. The digital campaign allows you to create your own country, build your fantasy team. If your athletes score a medal, you get points towards the Adidas store. Compete against other "countries" and see how far you can get with your team. Invite your friends to become your residents; it's a win win situation.