Rite Aid Flu campaign
Flu "Carriers" (TV) :30-
Statistics show that 63% of people out there didn't get their flu shot, and a sneeze from one of them can travel up to 6 feet... yes, even on that cake you've been waiting all day to eat.
Flu "Sneezing Poster"-
This poster is equipped with a motion sensor that triggers a burst of compressed air when someone passes by. It also contains a sound chip that gives an audible sneeze.
To remind people how easy it is to get the flu, we placed double-sided stickies in places where germs are always prevalent. These not so subtle reminders would tell people it's not too late to get their flu shots a Rite Aid.
- Project Roles
- Art Director, Creative Director, Retoucher
- Marc USA
- Adobe Photoshop, Art Direction, Conceptual, Copywriting, Creative Direction, Comedy, Humor, Integrated, TV
- Commercials - Broadcast, Interactive Installations
- Project Industries