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Rite Aid Flu campaign

Flu "Carriers" (TV) :30- Statistics show that 63% of people out there didn't get their flu shot, and a sneeze from one of them can travel up to 6 feet... yes, even on that cake you've been waiting all day to eat. Flu "Sneezing Poster"- This poster is equipped with a motion sensor that triggers a burst of compressed air when someone passes by. It also contains a sound chip that gives an audible sneeze. Flu "Stickies"- To remind people how easy it is to get the flu, we placed double-sided stickies in places where germs are always prevalent. These not so subtle reminders would tell people it's not too late to get their flu shots a Rite Aid.

Project Roles
Art Director, Creative Director, Retoucher
Company
Marc USA
Skills
Adobe Photoshop, Art Direction, Conceptual, Copywriting, Creative Direction, Comedy, Humor, Integrated, TV
Media
Commercials - Broadcast, Interactive Installations
Project Industries
Health/Pharma
Rite Aid Flu campaign
Rite Aid Flu campaign
Rite Aid Flu campaign
Rite Aid Flu campaign