Hellmann's Loves The Gays

A viral I made in a single day to promote the idea of Hellmann's being an LGBTQ friendly company, at the same time as they were promoting their Free Range eggs. It was a response to a Heinz Mayonnaise ad that Heinz pulled when a few middle-Englanders complained that it showed two men kissing

Project Roles
Creative Director
Company
Ogilvy
Skills
Copywriting, Creative Direction
Media
Viral Films
Project Industries
Packaged Goods
Support