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Wells Fargo "hashtag lunchbag"

Wells Fargo wanted to talk to Millennials about online banking. There's no better way to do that than to show how banking connects directly into their daily lives. We tapped into a movement just as it was beginning Hashtag Lunchbag - and now the organization has over 150 chapters all over the world.

Project Roles
Copywriter, Creative Director
Company
Muse Communications
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Finance