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Dare 2 Go Deep with The Economist
In order to raise awareness of The Economist among college students, we unleashed three comedians led by J.B. Smoove onto campuses to hammer home the importance of legit news in an era of fake stories everywhere.
- Project Roles
- Copywriter, Creative Director, Writer
- Company
- Atmosphere Proximity
- Skills
- Celebrity, Comedy, Conceptual, Content, Copywriting, Creative Direction, Digital, Digital Capture, Entertainment, Experiential, Humor, Management of Teams 1-10, Social, Stunts
- Media
- Advertising, Branded Content, GIFs, Magazines, Posters, Sketch Comedy, Social Media Content, Social Media Copy, Viral Films
- Project Industries
- Advertising, Entertainment, Finance
