T.G.I.Friday's Woody Campaign

For their Woody campaign, TGI Friday’s created a fictional character with a very real mission. If their self-proclaimed #1 fan could get 500,000 fans on Facebook in 30 days, they would all get a free burger. So began an irreverent social media campaign that included TV, web videos, banners, emails, Facebook, twitter and real-world appearances. The result was something that made people stop, stare, and click through, not to mention laugh out loud. After all, when was the last time you saw a guy covered in burgers, begging you to deburger him? (That got Woody banned from MSN, btw.)