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Amex Sync Show
To launch Amex Sync with Twitter -- a way to turn tweets into savings -- we created an interactive, 90-minute experience starring Jay-Z broadcast live from Austin during SXSW, live on YouTube, on the Vevo mobile and tablet platform, on Xbox Live and the American Express Twitter account and YouTube channel.
We supported the live event via trailer/Pre-Roll, OLA, social channels, gogo free in-flight wifi sponsorship, in-app placements, and a video projection billboard on 6th Street in Austin.
- Project Roles
- Copywriter, Creative Director, Writer
- Company
- Digitas
- Skills
- Celebrity, Commercial, Conceptual, Content, Copywriting, Creative Direction, Digital, Digital Tech, E-Commerce, Entertainment, Experiential, Integrated, Management of Teams 1-10, Mobile, Music, Outdoor, Technology
- Media
- Advertising, Branded Content, Commercials - Video, E-commerce Platforms, Interactive Videos, Microsites, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Entertainment, Finance, Lifestyle, Retail, Technology
