ABC's of Disease

With the Affordable Care Act empowering more Americans to sign up for health care in 2014, health insurance giant Anthem was looking for an original and accessible way to teach applicants about the importance of health insurance. Based on the idea that it’s just as easy to get sick as it is to get health insurance, we created an elaborate elementary school musical—led by an overly-enthusiastic Forrest Kline of HelloGoodbye—and sang our way to viral success earning a Canne Lion Health nomination.