Let Life Surprise You, Veuve Clicquot

Veuve Clicquot was looking for a way to extend their global Let Life Surprise You campaign into the digital space, and enhance champagne's relevance among American Millennials. With Madame Clicquot herself as our muse and the supremely talented Juliette Binoche as our voice, we created a series of films that recast this time-honored brand for today's audience. Write Your Own Label tapped into Millennials' irrepressible desire to live life on their own terms, and captured the attention of a whole new generation of champagne drinkers.