Ziploc is a household name with many different products, but 30-something moms still saw them as a sandwich bag company. So we met moms where they were--Pinterest--and launched the brand's first-ever content marketing platform. The campaign did so well, Pinterest now uses us as a case study. We even created printable Honest Holiday Cards. It's nice to be nice, but sometimes it's nicer to be honest...
- Project Roles
- Energy BBDO
- Social Media Content, Websites
- Project Industries