Five Gum- Life Happens in Five
After a decade of sci-fi commercials, 5 Gum was becoming forgettable. To capture teens again, we launched Life Happens in 5-- a campaign based on the idea that 5 seconds before you do something is even scarier than actually doing it.
We launched with 5 global TV spots that highlighted what teens aspire to do every day--live a little.
- Project Roles
- Conceptual, Copywriting
- Brand Films, Commercials - Broadcast, Posters, Social Media Content, Websites
- Project Industries