Role: Art Director for Partida Tequila.
After launching a successful campaign for Partida Tequila inspired by Mexico’s iconic game, Lotería, we used this as a springboard to celebrate the vibrant colors & flavors of Mexico across all communication channels.
Partida's website features interactive elements that allow users to explore Partida’s original graphics and riddles for all 54 cards, alongside the brand’s rich history.
- Project Roles
- Art Director, UX/IA Designer
- Partida Tequila
- Art Direction, Creative Direction, Interaction, Low / High Fidelity Prototyping, Visual Development
- Project Industries
- Beverage, Wine/Spirits