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Timex repositioning
Timex, an American classic, had lost relevance with younger generations. I helped pitch the business, concept and execute the campaign, and also served as creative director of the integrated team.
- Project Roles
- Art Director, Creative Director
- Company
- Toth+co
- Skills
- Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Content, Creative Direction, Design, Digital, Fashion, Integrated, Lifestyle, Management of Teams 1-10, Multi-cultural, Print, Retail, Strategy, Visual Development
- Media
- Advertising, Brand Guidelines, Branded Content, Commercials - Video, Photography
- Project Industries
- Fashion, Lifestyle
