As the number one premium skincare brand in the world, Clinique has a strong heritage dating back to the days of Irving Penn. Simple yet engaging language, clean design and brilliant visual metaphors. Through a strong relationship with the client, all the way to the president, I was able to affect the brand and drive sales across the globe.
- Project Roles
- Copywriter, Creative Director
- Arnold Worldwide
- Commercial, Conceptual, Copywriting, Creative Direction, Digital, TV
- Branded Content, Commercials - Broadcast
- Project Industries
- Advertising, Beauty