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As the number one premium skincare brand in the world, Clinique has a strong heritage dating back to the days of Irving Penn. Simple yet engaging language, clean design and brilliant visual metaphors. Through a strong relationship with the client, all the way to the president, I was able to affect the brand and drive sales across the globe.

Project Roles
Copywriter, Creative Director
Arnold Worldwide
Commercial, Conceptual, Copywriting, Creative Direction, Digital, TV
Branded Content, Commercials - Broadcast
Project Industries
Advertising, Beauty