Drs. Forster & Smith Identity & Packaging Design

After developing a new brand positioning to a company that had been around since the early 80's without any real changes, we re-designed their entire identity system and packaging. With over 500 different product SKU's and a wide range of animal types and categories, we created an identity system that would create ease and flexibility to be applicable to all their products. Using color systems and iconography, we simplified the communications on pack to help customers better navigate the shelves when looking for the right product for their pets.