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Mastercard & Android Pay

We shot YouTube pre-roll videos featuring our Internet-famous “cashiers” showing that tapping to pay with MasterCard not only benefits the user. We made sure to put our brand message in the first five unskippable seconds. Cut :30’s and long-form spots where our “cashiers” went nuts demonstrating their newly found free-time and paid off for loyal fans who watched all the way to the end. Our cashiers posted about the shoot on their popular social channels. People liked it.

Project Roles
Copywriter
Company
McCann
Skills
Conceptual, Copywriting
Media
Commercials - Video
Project Industries
Finance
Mastercard & Android Pay
Collaborators