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KFC Sharesies

In December 2014 KFC launched #KFCSharesies as it offered the online community, and their mates the opportunity to compete and win some amazing prizes. KFC fans submitted their ideas in response to a set of simple Twitter challenges. Entries were rewarded with personalised static and video content, which were used across Twitter, Facebook, Youtube and DOOH screens nationally. Prizes included a trip to New York, front row tickets for London Fashion Week, a chance to see the Northern Lights in Iceland, a FIFA play-off with KSI and much more! Results 16M+ Facebook reach 19M+ Twitter impressions 4M+ #KFCSharesies potential impressions 68k+ visits to microsite 4k+ #KFCSharesies mentions 158k+ Twitter engagements 13k+ Facebook likes, comments & shares 4k+ YouTube views

Project Roles
Animator, Designer
BBH London
Adobe Photoshop, After Effects, Social
2D Animations, Social Media Content
Project Industries
Advertising, Restaurant
KFC Sharesies
KFC Sharesies