In December 2014 KFC launched #KFCSharesies as it offered the online community, and their mates the opportunity to compete and win some amazing prizes.
KFC fans submitted their ideas in response to a set of simple Twitter challenges. Entries were rewarded with personalised static and video content, which were used across Twitter, Facebook, Youtube and DOOH screens nationally.
Prizes included a trip to New York, front row tickets for London Fashion Week, a chance to see the Northern Lights in Iceland, a FIFA play-off with KSI and much more!
16M+ Facebook reach
19M+ Twitter impressions
4M+ #KFCSharesies potential impressions
68k+ visits to microsite
4k+ #KFCSharesies mentions
158k+ Twitter engagements
13k+ Facebook likes, comments & shares
4k+ YouTube views
- Project Roles
- Animator, Designer
- BBH London
- Adobe Photoshop, After Effects, Social
- 2D Animations, Social Media Content
- Project Industries
- Advertising, Restaurant