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Youtube Channel: Facing CIU

There is a little-known condition—CIU. People affected by this sudden chronic hive condition lose hope in returning to their average daily activities. Until XOLAIR was approved to treat the condition, few in the medical community recognized it or knew how to treat it. And even now, people with CIU may go years before finding the right doctor to get a diagnosis and treatment. We built a Youtube channel, youtube.com/FacingCIU, as a central hub to make it easy for all people, including loved ones and doctors, affected by CIU to find shared experiences, knowledge, and support. Both a branded and unbranded channel, our biggest challenge in creating the video and page content was to maintain authenticity and credibility while providing the education necessary for people with CIU to get the help they needed.

Project Roles
Creative Director, Content Producer, Copywriter, Writer
Geometry Global
Conceptual, Content, Copywriting, Creative Direction, Digital, Documentary, User Behavior Research
Websites, 360° Video, Branded Content, Budgets, Documentaries, Social Media Content
Project Industries
Advertising, Health/Pharma