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"It's Not Complicated" Kids Campaign

What started out as a competitive "Verizon response" idea went on to become the most popular AT&T campaign in recent memory. It's the one thing I've worked on that my mom, kids, random cocktail-goers etc recognized and liked.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content)
Company
AT&T
Skills
Copywriting, Creative Direction, Editing, Comedy, Digital, Post-Production
Media
Commercials - Video
Project Industries
Advertising, Technology
Collaborators