"It's Not Complicated" Kids Campaign
What started out as a competitive "Verizon response" idea went on to become the most popular AT&T campaign in recent memory. It's the one thing I've worked on that my mom, kids, random cocktail-goers etc recognized and liked.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content)
- Copywriting, Creative Direction, Editing, Comedy, Digital, Post-Production
- Commercials - Video
- Project Industries
- Advertising, Technology