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NBA "Jingle Hoops"
To sell their Christmas Day Jerseys the NBA asked us to come up with a solution that was both fun to watch and showcases the uniforms. This was the second year we did this. The first year's effort was called " Big Color" and gathered almost 12 million views on YouTube. Jingle hoops is up to around 16 million views.
- Project Roles
- Creative Director
- Company
- NBA, Goodby Silverstein & Partners
- Skills
- Creative Direction, Entertainment, Live Action, Visual Development
- Media
- Advertising, Branded Content, Viral Films
- Project Industries
- Advertising, Sports
