XQ: The Super School Project

Initially spearheaded by Laureen Powell Jobs, XQ The Super School Project is an open call for students, designers, change makers, parents, and community leaders to rethink America’s high school system. The project is a challenge for communities to design the high schools of the future - and pledged to fund each of the 10 most promising ideas with a $10M grant to build their school.

At Media Arts Lab (MAL for Good) I was involved in a year long collaboration with XQ on building their brand, evolving their website, creating their campaigns in different mediums, and spearheading a nation wide bus tour that connected with communities across the U.S.