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Ciroc

Responsible for the launch of the first ever limited edition, Black Raspberry Ciroc. Working directly with Sean Combs (AKA Diddy, AKA Puff Daddy, AKA Love). Leaning in to the uniqueness of the brand, the only gluten-free vodka made from fine French grapes, educating consumers on how this new variant, literally, goes against the grain of the entire vodka category.

Project Roles
Creative Director
Company
Ciroc - Diageo
Skills
Creative Direction
Media
Commercials - Broadcast
Project Industries
Advertising
Ciroc