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Super Bowl 50 - The Chase

This ad was written for Super Bowl 50, featuring a couple of talking bears. It highlights the smart watch start feature on the Hyundai Elantra. The spot took #6 on USA Today's Ad Meter, and was the most watched Super Bowl ad on Youtube with over 26 Million views to date.

Project Roles
Copywriter, Creative Director, Writer
Company
Hyundai
Skills
Broadcast, Copywriting, Creative Direction
Media
Commercials - Broadcast, Commercials - Video, Websites
Project Industries
Advertising, Automotive, Sports
Super Bowl 50 - The Chase
Collaborators