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FIFA World Cup - Boom

For the 2014 World Cup, I wrote around the campaign idea of #Beacausefootball. The idea was to tap into the passion of the fans, both around the world and in the US. After this spot, "Boom" was written, we discovered that a baby boom in Spain did actually happen. This is simply a taste of the entire campaign.

Project Roles
Copywriter, Creative Director
Commercial, Copywriting, Creative Direction, Comedy, Conceptual, Content, Digital
Advertising, Branded Content, Commercials - Broadcast
Project Industries
Advertising, Automotive, Sports
FIFA World Cup - Boom