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Surfjack Pool Lettering

Adding lettering to the pool floor was an essential part of setting the tone at the Surfjack Hotel & Swim Club. Many phrases were considered, but ‘Wish You Were Here’ embodied positivity and playfulness, making it a highly photographed, signature moment shared among hotel guests and their loved ones.

Project Roles
Art Director, Letterer
The Vanguard Theory
Adobe Illustrator, Outdoor
Environmental Design
Project Industries
Surfjack Pool Lettering