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Surfjack Pool Lettering

Adding lettering to the pool floor was an essential part of setting the tone at the Surfjack Hotel & Swim Club. Many phrases were considered, but ‘Wish You Were Here’ embodied positivity and playfulness, making it a highly photographed, signature moment shared among hotel guests and their loved ones.

Project Roles
Art Director, Letterer
Company
The Vanguard Theory
Skills
Adobe Illustrator, Outdoor
Media
Environmental Design
Project Industries
Travel/Tourism
Surfjack Pool Lettering