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The JCPenney Men's Store
I had the unique opportunity of working with then recently drafted NBA rookie, Frank "The Tank" Kaminsky. The campaign, #FrankChanged, showed him looking so fresh in his JCPenney duds that his family and friends thought his million dollar contract had changed him forever.
- Project Roles
- Copywriter
- Company
- Victors and Spoils
- Skills
- Conceptual, Copywriting, Humor
- Media
- Advertising
- Project Industries
- Fashion, Retail