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The JCPenney Men's Store

I had the unique opportunity of working with then recently drafted NBA rookie, Frank "The Tank" Kaminsky. The campaign, #FrankChanged, showed him looking so fresh in his JCPenney duds that his family and friends thought his million dollar contract had changed him forever.

Project Roles
Copywriter
Company
Victors and Spoils
Skills
Conceptual, Copywriting, Humor
Media
Advertising
Project Industries
Fashion, Retail