Otium

Otium is a contemporary restaurant neighboring the The Broad Museum in Los Angeles. The restaurant features an open kitchen merging indoor and outdoor areas to create a casual atmosphere. Inspired by this concept, we created a brand that brings the outdoors to the inside. We chose printed materials with textures that evoke natural elements such as concrete, sand, marble, wood, and vegetation. The tactile elements give the identity a level of sophistication and hand-crafted appeal.