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Organic Valley Butter Holiday Campaign

For a long time, science has waged a war on butter that's had holiday bakers scared of baking with fat. So when science doubled back and said fat was just fine, we declared The War on Butter officially over. And using Facebook LIve, we honored those who never stopped baking with butter by carving busts of their faces out of Organic Valley butter.

Project Roles
Conceptual, Content, Digital, Experiential, Food, Humor, Integrated, Social
Commercials - Video, Social Media Content
Project Industries
Packaged Goods