WayBetter

WayBetter makes games that motivate people to achieve their goals by betting on their success. The games are all about believing in yourself, investing in your health, sticking to your commitments, and having fun. WayBetter was expanding its offering beyond their launch product, DietBet, and needed a brand that allowed for its growth.

One of the benefits of the game is the community of support and encouragement that members receive when participating. It was important that the new brand acknowledged that support, and displayed the encouragement from the community.

I led my team to create a brand that highlights real people making personal accomplishments and what success meant to them.