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KA-BAR
I directed three spots for KA-BAR, the first commercials ever for a brand over 100 years old. The agency, Rawle Murdy, asked me to develop concepts for stylized treatments of true stories sent in by KA-BAR owners. I pitched the idea of animated tattoos and they dug it. Following the release of these spots, viewership of the KA-BAR website doubled every month for a while and annual sales increased by 35%. Badass.
- Project Roles
- Director, Editor (Brand/Content)
- Company
- Rawle Murdy
- Skills
- Filmmaking, VFX, Editing
- Media
- Commercials - Broadcast