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MICROSOFT — REACH THE FUTURE
Software developers love games. Outside of work, some times gaming is their life. So we created an interactive, alternate reality game (ARG) called Holomove that took place in their world. The team at Radical Media helped us deliver videos, blogs, puzzles, and old-fashioned work drama to engage players and suck them into the story. Pretty girls and corporate intrigue helped too.
- Project Roles
- Copywriter
- Company
- Microsoft
- Skills
- Copywriting, Creative Direction
- Media
- Advertising, Interactive Videos, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Augmented Reality, Gaming
