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NFL + VERIZON — #FOMOF

Our challenge: given any other option, no one watches football on his phone. NFL Mobile from Verizon basically needed a reason to be. So this season, we took the existing social media phenomenon (FOMO) and added the tension of not seeing the game. And thus #FOMOF was born (Fear of Missing Out on Football). TV introduced the term and, at the same time, we started responding to anyone tweeting about missing the game with FOMOF videos. Across Twitter, Facebook, and Instagram people proved that FOMOF was real as they made #FOMOF their own.

Project Roles
Copywriter
Company
Verizon
Skills
Social, TV, Commercial, Content, Copywriting
Media
Advertising, Social Media Content, Social Media Copy, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Entertainment, Sports, Technology
NFL + VERIZON — #FOMOF
NFL + VERIZON — #FOMOF