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Panasonic Pro Video

Panasonic wanted to gain market share with pro-sumer video gear aimed at the tech-savvy indy shooters who like open systems that offer flexibility. We established a cinematic feel across products and channels. Engaging audiences with immersive experiences that included educational aspects that helped aid awareness, drive sales and improve market share.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director, Designer
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Broadcast, Conceptual, Content, Copywriting, Creative Direction, Environmental, Interactive, Management of Teams 1-10, Managing Budgets, Strategy, TV
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Microsites, Social Media Content, Social Media Copy, UI Design, Visual Designs, Websites, Wireframes
Project Industries
Advertising, B2B, Entertainment, Media, Technology
Panasonic Pro Video