Panasonic Pro Video
Panasonic wanted to gain market share with pro-sumer video gear aimed at the tech-savvy indy shooters who like open systems that offer flexibility.
We established a cinematic feel across products and channels. Engaging audiences with immersive experiences that included educational aspects that helped aid awareness, drive sales and improve market share.
- Project Roles
- Art Director, Content Producer, Copywriter, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Broadcast, Conceptual, Content, Copywriting, Creative Direction, Environmental, Interactive, Management of Teams 1-10, Managing Budgets, Strategy, TV
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Microsites, Social Media Content, Social Media Copy, UI Design, Visual Designs, Websites, Wireframes
- Project Industries
- Advertising, B2B, Entertainment, Media, Technology