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INDYCAR + VERIZON — Driving Technology

For four year, IZOD was title sponsors of the IndyCar Series and general consensus was that they did bupkis. As Verizon looked to take over the sponsorship, we were tasked with proving what the company would do besides slapping their logo everywhere. By using Verizon’s tech chops and the intense nature of racing, we created a campaign worthy of this huge announcement, brought to life by Sam Bayer and Gary Knight. And I got to write a poem.

Project Roles
Creative Director
Company
Verizon
Skills
Broadcast, Commercial, Content, Copywriting, Creative Direction, Digital, Integrated, Social, Sports, TV
Media
Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy, Branded Content, Infographics
Project Industries
Advertising, Entertainment, Sports, Technology
INDYCAR + VERIZON — Driving Technology
INDYCAR + VERIZON — Driving Technology
INDYCAR + VERIZON — Driving Technology
INDYCAR + VERIZON — Driving Technology