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Okay
I PACKED YOU A SNACK

Justin's has changed the way people get their peanut butter fix. It starts with quality ingredients but now you don't need a spoon and a jar. To introduce their new snack packs we took to the streets of New York – the portable snack capital of the world – and set loose Justin himself with these rogue digital videos.

Project Roles
Creative Director
Company
Justin's
Skills
Conceptual, Creative Direction, Strategy
Media
Commercials - Video, Social Media Content
Project Industries
Packaged Goods
I PACKED YOU A SNACK