jetBlue : Edible Ad

JetBlue wanted us to think about headlines to promote their unlimited brand name snacks. We thought about headlines you could eat.

Full Copy:

ALL YOU CAN EAT SNACKS STARTING WITH THIS AD

This ad is printed on edible paper with edible ink.

We're not saying you should, but you could.

The plastic wrapper and cardboard backing, on the other hand, should not be eaten by anybody – unless you're a recycling bin.