IT'S A VERB DAMMIT
What happened to Mapquest? It had become the Baby-Boomer-Print-On-A-Piece-Of-Paper-To-Take-With-You-In-The-Car Navigation Tool. To launch a sleek new desktop UX and intuitive app, we showed Gen Xers that we hadn't forgotten about them through this online video series.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction
- Commercials - Video
- Project Industries
- Advertising, Lifestyle, Technology