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IT'S A VERB DAMMIT

What happened to Mapquest? It had become the Baby-Boomer-Print-On-A-Piece-Of-Paper-To-Take-With-You-In-The-Car Navigation Tool. To launch a sleek new desktop UX and intuitive app, we showed Gen Xers that we hadn't forgotten about them through this online video series.

Project Roles
Copywriter, Creative Director
Company
Mapquest
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Advertising, Lifestyle, Technology
IT'S A VERB DAMMIT