Brooklyn Nets 2016-17 Seasonal Campaign
At the onset of a major organizational overhaul, the Brooklyn Nets needed to communicate a clear shift from previous years and generate excitement about the direction the team was moving without over-promising on-court success. Forced to climb out of a hole of unsuccessful and shortsighted win-now deals from past leadership, this new team is forced to find success in overlooked places, to nurture and trust in potential, and to simply outwork their competition — all traits that are strangely familiar to the borough in which they make their home.
We worked with the Brooklyn Nets marketing department and basketball operations to communicate this story in the most authentic and effective way through traditional print and broadcast media, as well as exploring new initiatives in social, apparel, and environmental experience design.
- Project Roles
- Creative Director, Designer
- Doubleday & Cartwright
- Adobe Illustrator, Art Direction, Content, Copywriting, Creative Direction, Design, Sports, Storyboarding, Strategy
- Advertising, Brand Guidelines, Commercials - Radio, Commercials - Video, Storyboards
- Project Industries
- Advertising, Sports