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JCPenney Super Bowl Stunt

Instead of spending seven figures on what was supposed to be the coldest Super Bowl Sunday on record, we sent a few tweets that cost no money, made no sense, and couldn’t be ignored. In fact, we were the most talked about brand on social media behind Budweiser that night. They put down 8 million. We just put on a pair of mittens.

Project Roles
Copywriter
Company
Victors and Spoils
Skills
Digital, Social
Media
Social Media Content
Project Industries
Retail