Rip-it Sports Brand Identity

I was tasked, with a team of designers and copywriters, to re-brand Rip-it, a girl's softball apparel and equipment company. Rip-it wanted to position their brand to speak more effectively to their demographic: girls between the ages of 10-18 that play softball. We were asked to create a number of directions for the brand including a logo mark, revised word mark, and packaging materials specially branded for Dick's Sporting Goods.