Adidas Originals- Global

Part of the overall strategy for Fall/Winter’13 was to push technological boundaries, taking the artistic collision concept mass-scale to reach consumers. The opportunity was to bring next-generation youth back for another dose of Originals culture by colliding the Run DMC with emerging turntablist A-trak, keeping the brand fresh and relevant.

Collaborating with Google, we created the world’s first voice search activated interactive film.