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Prostate Cancer Foundation Brand Identity
Redesigned the entire PCF brand from the ground up. The goal was to create a brand that felt personal, accessible to men, and reflected scientific innovation. We presented an array of logo and brand directions, eventually landing on a ‘helix’ inspired logo mark. Our thinking and strategy was conveyed through powerful tag lines, approachable color schemes, and an iconic logo mark.
- Project Roles
- Art Director, Designer
- Company
- Possible
- Skills
- Adobe Illustrator, Adobe Photoshop, Keynote
- Media
- Advertising, Branded Content, Infographics, Logos, Magazines, Manifestos, Microsites, Treatments, UI Design, Websites, Wireframes
- Project Industries
- Health/Pharma
