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BMW i3 Billboard

Using a prominent billboard space in downtown Boston, we took the infamous sports rivalry between Boston and New York to highlight the silent nature of the all-new, all-electric BMW i3 in a way that every Bostonian could appreciate.

Project Roles
Copywriter
Company
Kirshenbaum Bond Senecal + Partners
Skills
Copywriting
Media
Advertising
Project Industries
Automotive, Advertising
BMW i3 Billboard